Creativity only works when it ...
RESONATES

Being noticed isn’t enough. Resonance is relevance…to what customers feel and think.

It’s how brands win fans and drive sales.

Who we Are
WHO WE ARE
SINCE 1993, WE’VE BEEN CONNECTING BRANDS WITH THEIR AUDIENCES

At KHWS we deliver more effective marketing solutions because we build in the power of data and behavioural science.

Our creative outputs are informed by our proprietary insight tools and methodologies, developed in close partnership with Durham University Business School. These can turbocharge our briefings by identifying and leveraging unconscious purchasing cues…we call them Sales Triggers

It's an approach designed to deliver hard working, super smart creative solutions that RESONATE.

OUR CAPABILITIES
MARKETING THAT RESONATES

The ultimate secret weapon every marketer wins with is knowing your customer and what resonates with them. This knowledge powers effectiveness across a full range of marketing disciplines:

Brand marketing

  • Proposition development
  • Market segmentation
  • Brand strategy
  • Sponsorship activation
  • Content marketing
  • B2B / Account Based Marketing

Channel marketing

  • Retail activation
  • Product development
  • Category theatre
  • Category navigation
  • Point of sale (POS)
  • Sales promotions

Digital marketing

  • Social media
  • E-commerce / Online shopping
  • CX / UX design
  • Website / app development
  • Augmented / Virtual Reality
  • Data analytics
CASE STUDIES
Some of the brands we’ve helped to win fans and drive sales

From homogenous market…

To a new category of TV

Samsung / Brand Marketing

Challenge

Despite technological advances, the TV market is homogenous in style. Samsung wanted to shake up the market with new product development rooted in aesthetics.

Solution

Our Sales Trigger methodology identified that lifestyle-focused shoppers put a premium on technology that lets them express their tastes. Our ‘Beauty & Brains’ campaign demonstrated how Samsung’s Frame and Serif technologies and unique style aesthetic can enhance homes, successfully creating a new category of TV and delivering launch sales 400% over target.

From category norms…

To identifying new purchase motivations

Bacardi / Channel Marketing

Challenge

Bacardi historically based its retail activation on the brand’s DNA of music, cocktails and parties…as do all rum brands.

Solution

Our Sales Trigger methodology uncovered that Bacardi’s audiences would buy a rum brand with strong sustainable credentials. We developed a comprehensive range of retail partner activations to bring Bacardi’s sustainability credentials to life and establish increased market dominance.

From failing on pack…

To new messaging that resonates

WEETABIX / Channel Marketing

Challenge

Weetabix wanted to refocus its on-pack messaging to appeal to lapsed and occasional consumers.

Solution

Our insight behavioural methodology confirmed that "the Nation’s Favourite Cereal” was a message that no longer had cut-through, but identified two key Sales Triggers to inspire our creative solution: ‘100% British Wheat’ + ‘sourced in farms no more than 50 miles from the Weetabix factory’, demonstrating a distinct sustainable value.

PEOPLE AND CULTURE
A SUPERPOWERED TEAM OF EXPERTS

We’re fiercely proud of our independent status. Since 1993 we’ve thrived by being a place where we’re all encouraged to shine in an honest, forward-thinking, collaborative and inclusive culture.

Our values:

  • Work Smart: innovation, collaboration, can-do
  • Be the best you can be: learning, pride, change
  • Look out for each other: integrity, care, inspiration
TESTIMONIALS
Here’s what our clients say about us

"It is very important that customers resonate with the creative. KHWS know how to translate insights into different audiences’ languages."

Monica, Asahi

CONTACT US
TALK TO US ABOUT…
  • Creative campaigns that resonate with your customers
  • Sales growth through leveraging unconscious purchasing cues
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